In what ways do media producers have to think more creatively about media content and audiences today?

It's a question for my media degree in which I have to give a 3,000 word answer to. Any suggestions would be very much appreciated as I'm struggling.

What is a VPN?

VPN is (Virtual Private Network) were first used by companies to enable their employees to securely access internal systems such as email remotely (e.g. from home or while on business trips). Today they are increasingly being used for personal use by individuals to protect their privacy while online in public places (e.g. when using the wi-fi connection in a cafe) or in a country where the internet is censored / blocked (e.g. China, Saudi Arabia…).